Millennials are the generation born between 1981 and 1996. They are the generation that grew up with internet, computers and mobile phones. Very tech savvy and always on the run, fond of online shopping, it is quite a challenge to attract them into a brick and mortar store.
But it can be done. Here are some ways to do it:
- Offer Free WiFi
Millennials are always connected to the world through their smartphones and mobile internet. Before they buy something, they want to check reviews and product descriptions online. Free WiFi is one of the things they expect from a store they walk in, even if it is for listening to music on YouTube or posting their purchase on Facebook.
- Update Your POS Systems
A few years ago, paying by check or cash was considered outdated. Now, paying by card seems to go the same way. Many millennials use mobile pay applications for purchasing. Instead of fumbling for the card, all they have to do is approach their phone to the POS. Thus, make sure that you have this means of payment in your store.
- Train Your Staff in Product Knowledge
Millennials want to know everything about a product before they buy it. Does it come from a Fairtrade supply chain? Is it ethically sourced? Is it bio/vegan/gluten-free? Can it be recycled? You should take the time to train your staff to know everything about the products you sell. If that is too hard, the other way round it is to add QR code tags to the products containing all the extra information customers want. Buy wholesale at https://creagermerc.com/.