Retail shop owners are always trying to make the most of their available space and entice customers to walk in and buy some products. While large stores have an entire specialized team working on details such as layout of the aisles and visual placement of various products, you have to make do on your own.
Here are some useful tips to keep your retail space organized:
- Keep Your Entrance Clean and Welcoming
The first impression always counts. When they walk into your retail shop, clients should see cleanliness and order. Do not clutter the area at the very entrance of your shop with too many products. This is not how you get more sales.
- Place Highest Revenue Items at the Front of Aisles
People tend to reach for the first item they see that meets their needs. Thus, between a brand for which you get a lower profit margin and a brand with a higher profit margin, place the item that brings you higher revenues at the front. The Colorado beverage wholesalers usually will request their product to be placed in displays near the front of your store.
- Encourage Cross Selling
Cross selling means putting together several complementary products. This is why you will always see fabric softeners next to laundry detergents and vinegar next to cooking oil and herbs for salad dressing in large supermarkets. Take the hint and do the same with your products.