Wholesalers buy from manufacturers and sell to retailers, other wholesalers or industrial consumers. But why are they necessary? Why can’t manufacturers sell their products directly to retailers and end consumers?
Well, the reason is that wholesalers perform one or more of the functions of the distribution channel. In addition, they can offer you management and counseling services. Wholesalers often help retailers to train their staff, to improve the appearance and organization of their stores, to develop efficient marketing and inventory systems, etc.
Having access to this kind of support can be even more important if you are selling uncommon wares, such as dispensary accessories and constantly need to exceed customer expectations.
If you collaborate with dispensary supplies wholesale distributors that align closely with your store’s target audience, as well as with your values, you can get useful advice on personalizing the service you provide to customers and on creating an environment that encourages exploration, curiosity and education. This can allow you to initiate meaningful discussions with your customers and with simple visitors, and better understand their requirements, concerns, etc. This way, it will be easier for you to sell your uncommon wares and enrich people’s experience.
Your wholesale supplier can also help you develop a product portfolio and attracts new customers.