Depending on what your store is planning to sell, the right branding can make a huge difference in the store’s overall performance. A solid brand identity is a good way to build customer loyalty and be able to maintain a competitive advantage. Brands play a huge role in today’s society. Almost everybody has heard of “Beats”, and know what the name stands for without someone telling you that they are some popular headphones made by a well-known musician.
What contributes to the way people perceive a store is its name, as well as the quality of goods serviced. This is not something that one does overnight. The process requires a lot of brainstorming ideas and figuring out what gives a store’s brand its value. Here are a few important details to consider when you begin your store’s branding process. Be sure to start with a lot of brainstorming and come up with a variety of names which then can be narrowed down to just a few, before making the final decision.
Know Your Products/Audience
Doing a QnA with yourself is a good way to determine what benefits the goods you sell provide to customers. It is best to establish some core values such as what is important when it comes to your relationship with your customers. Depending on what products or services you provide to people, how do they differ from what your competitors offer.
The type of goods that your store provides plays a major rule in-store branding and should be greatly taken into consideration. Your products are the pillars of the brand. A good name given to a clothing store will not work the same for an electronic one. A business idea usually forms to provide a solution to problems. In the case of a store, maybe your prices and quality of goods are more affordable than competitors and may appeal to a specific audience. This is true for blunt wrap suppliers Colorado cities with the demand being so big now. The name of the store should be able to translate this idea in some form or another.
Simplicity is Beauty
In modern times, a lot of emphases is being put on clean and simple designs. We can notice this trend all around us, from modern buildings, the gadgets we use every day, as well as software interfaces and website designs. This can also apply to a service or a store’ brand name. Simple branding not only looks elegant, but it is an easier time for people to remember the name of the said brand.
A few examples would be Apple and Nike. The social media giant, Facebook, had a different name at the beginning called, The Facebook. While it was not that complicated, dropping the “The” made the name look much cleaner, and quicker to pronounce. Simplicity is the number one characteristic for each brand. The given name should convey some sort of meaning. Big tech names like “Google” does not really have a meaning per se, however, its catchiness is appealing.