As a corollary of its storage capacity, wholesale trade frequently allows retailers to benefit from lower prices than if they were to buy directly from the producers, as a result of discounts that are granted only for the purchase of very large quantities. By the fact that they can refill their stock from a single wholesaler and not from a multitude of suppliers, retailers also have the advantage of simplifying their administrative work and saving time on orders, invoices, receipts, etc. The same phenomenon generates a reduction of expenses as well as a relief of the work related to matching and enriching the assortments of the products sold.
Wholesale suppliers can participate in sales promotion campaigns alongside different categories of resellers and, generally, in all forms of action capable of helping retailers and training the consumers.
Thus, the Denver distributors play a very important role in informing retailers about the market trends, the most popular products and so on. They foresee market conditions, collect data about changes in consumer purchasing habits, conduct market surveys for gathering relevant information necessary to compare prices, competitors, buying power, etc.
By ensuring supply availability, wholesalers also contribute to price stabilization and reduce the greater-risk related to distribution process.