Making your business work can be hard even on normal days, but on 4th of July, with everyone being so busy and distracted, it can be even more difficult. However, as you will soon see, this atmosphere of distraction and relaxation can work to your advantage, especially because of the particular theme of the Independence Day, which gives businesses a lot of opportunities to get noticed:
- Start your promotional campaign by using red, white and blue in virtually everything. Whether you’re considering a new slogan or posting new pictures on your website, make sure that they are festive and that they involve the American flag.
- Another way to increase business in this period is to make use of social media. Social networks are bustling with activity during holidays like the 4th of July, and your business can profit from all that extra traffic by posting new content and setting up contests associated with Independence Day.
- Use trending hashtags to promote your business on Twitter. You can be sure that keywords linked to the 4th of July will be trending, so associating them with your business is a big move towards increasing your own popularity.
- Finally, you can also consider discounts and rewards during this period. If you have a retail business prepare some special coupons for your liquor store supplies and accessories, or whatever your business may be, or offer your customers free shipping as long as they shop at your store during Independence Day. You won’t regret your choice!